Last week’s Streaming Media East show in New York was by far the biggest show since our parent company, Information Today, purchased the Streaming Media property in 2002 — more than 3,500 attendees, 65 exhibitors, and more than two dozen conference sessions. Especially heartening was the number of visitors from outside the U.S., which bodes well for our Europe show coming up in October in London.
Not surprisingly, the hottest topics of discussion were high-definition video, user-generated video, and of course how to monetize any and all content. What stood out the most for me as I walked the floor and talked to attendees was just how many people were attending for the first time, coming in with a vague idea of what they were looking for and being blown away by the breadth and depth of the solutions being offered for delivering video online both to consumers and for enterprise communications. For a great example of just one of those “wow” moments, check out episode 16 of our Streaming Media podcasts, in which Jose Castillo and Tim Siglin speak with Steve Garfield about how he dazzled attendees by webcasting live from his mobile.
Of course, that points to one of the big differences between our U.S. shows and Streaming Media Europe, and one of the big differences between the U.S. market and the markets in the UK and Europe: Mobile traction stateside is nowhere near what it is in the UK and Europe, and so the Streaming Media Europe show will feature more sessions devoted specifically to mobile video, as well as a special Mobile Video Pavilion in the exhibit.
Clearly, though, awareness of and interest in online video solutions has reached critical mass, where we’re no longer simply preaching to the choir. Online video is accessible and affordable enough now that it’s finally appealing to potential users in every possible vertical and businesses of all types and sizes. This year’s Streaming Media Europe will be leaps and bounds beyond the last two years’, both in terms of size and scope.