Panache Technology Inserts Flash Ads Directly Into Silverlight

One of the biggest roadblocks to wider adoption of Microsoft Silverlight is that so many video and interactive ads are created in Flash. Contentinople is reporting that Panache has released technology that lets publishers serve Flash ads in Silverlight video streams. Check out the full post here. Microsoft believes this should make Silverlight more appealing, and they’re right.

About Eric Schumacher-Rasmussen

I'm the editor of Streaming Media magazine and StreamingMedia.com, and programme director for Streaming Media Europe. I speak frequently at European events, including IBC, the Nordic Media Summit in Copenhagen, and the Streaming Video Summit in Munich.

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