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Disney: One Studio, Many Screens

Eric Schumacher-Rasmussen @ 12:57 pm

Like most studios and media & entertainment companies, Disney is embracing the opportunities and rising to the challenges of getting its content to multiple screens and devices—PC, TV, set-top boxes, game consoles, and mobiles. Leading the charge for Disney is Myles MacBean, VP and general manager for Disney Online Europe Middle-East Africa, and he’ll be speaking on the topic next month in his keynote at Streaming Media Europe.

I had a chance to sit down with Myles for a video call using the ooVoo service, which offers free two-way video chat and premium options that allow for chats among up to six people. Myles and I talked about a wide range of topics, including:

  • The impact that Disney’s focus on youth audiences has on its multiple-screen strategy
  • The necessity of taking a holistic approach to the creation and delivery of multiple-screen content, and keeping multiple screens in mind from the beginning of the content creation process

Apologies for the slightly out-of-sync audio.

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