Project Canvas—the proposed joint venture from BBC, ITV, BT and Five to build an open internet TV platform—has launched an official website to promote the initiative and improve on a perceived failure to communicate its goals to the public. The site will aggregate announcements from as well as news about Project Canvas, and will eventually also host technical information for consumer device manufacturers and SDKs for developers.

The “charm offensive,” as Digital TV calls it, may be too little, too late, as current conventional wisdom (and analyst opinion) suggests that, like Kangaroo before it, Project Canvas might be shot down, though this time it may be halted by the BBC Trust, which had initially indicated it would approve the initiative this past autumn, as StreamingMediaGlobal.com’s Adrian Pennington wrote last month.