While video consumption and distribution has grown exponentially in the past few years, converting and preparing this content for the digital realm was largely a ‘black art’ until recently, when several enterprise-grade solutions came onto the market. In this session from Streaming Media Europe 2009, panelists from organisations that are utilising those solutions talked about their cost and benefit to enterprises large and small.

Moderator:

• Matt Smith, Senior Director, Systems Architecture and Strategy, Inlet Technologies

Panel:

• Martin Boronski, CTO, M6 Web
• Jon Alexander, Manager, European Content Product Delivery, Level 3 Communications
• Alex Nunes, Head of Media Services (iPlayer), BBC
• Robert Senica, Manager Content Operations, SONY-DADC
• Andy Wilson, Manager, Red Bee Media

There’s no longer any doubt that corporates must embrace streaming video as a core piece of their communications plan. But just because everyone is doing it doesn’t mean that marketers and communications directors no longer need to prove ROI. This video, from a panel called “Why Are We Doing This? Developing an ROI Model for Corporate Streaming Communications” at Streaming Media Europe 2009, breaks down some of the ways companies can measure the success of their streaming media activities and use aspects of social media to expand the reach of their communications.

Speakers:

• Jake Ward, Director, Broadview
• Louise Farrow, Head of Marketing Promotions, Corporate Marketing, ACCA
• Niall O’Malley, Group Account Director, immediate future