US video aggregator Hulu has dropped plans to launch in the UK, reports the Daily Telegraph. According to the report, the UK expansion came to a halt when negotiations with British broadcasters collapsed.

With UK broadcasters Channel 4 and Five already having signed third party deals with YouTube and SeeSaw, the focus was on ITV as the leading UK content partner. However sources say that ITV – where incoming chief executive Adam Crozier started his new job this week – wants to concentrate on its own catch up service, ITV Player.

ITV refused to comment, but speaking last month, ITV’s director of online and interactive Ben McOwen Wilson said that “Hulu is a major success in the US but the UK TV market is a different place. It is much more consolidated, which mean there are fewer online locations than in the US, which users need to visit to get access to their favourite content –- therefore there is less need for aggregators.”

A source close to Hulu said that it was hopeful it could have a UK presence in the future.