Last week, Israel-based Tvinci announced availability of its MediaHub and MediaStore, which in tandem look to solve the biggest dilemma facing over-the-top video: how to monetize it. MediaHub is the backend of the platform, managing video assets, pricing, billing, and analytics. MediaStore is the consumer interface, which is designed to tailor offerings based upon each user’s personal preferences, which are determined by user input as well as viewing history and payment preferences. The system is designed to work with any device—game consoles, set-top boxes, iPad, iPhone, and other smartphones.

Tvinci’s products are already being used by MTV and Orange, and the MediaHub and MediaStore has been selected by Projector TV for the upcoming launch of its video portal.