Archive | October, 2010

UK Viewers Embrace Social Networks while watching ‘Event TV’

Nearly half (45%) of UK TV viewers admit to using social networking sites like Twitter and Facebook to discuss a TV programme while it’s on air, according to new research from Intel. Devices used while watching TV include a laptop (57%), a desktop computer (23%) and an internet enabled smart phone (19%).

Two thirds (63%) say they would like their TV to have internet access so that they can find more information on the shows they’re watching, shop online, and use social networking sites.

According to Intel, the rise of ‘Event TV’ such as X Factor and Strictly Come Dancing is fuelling this trend.

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Mobile Video Usage in Europe Reaches New Heights

The number of Europeans viewing video on mobile devices has increased 66% in the past year, reaching  a total of 12.1 million mobile consumers across the UK, France, Germany, Spain and Italy, according to new data from comScore.

The UK and Italy top the table, each with 2.7 million mobile video consumers. The UK market increased by 75%, and Italy grew 55% in the year from July 2009. Mobile video consumption in Spain was up by 90%, making this the fastest growing market overall.

On-demand video demonstrated substantial growth in the past year, with an increase of 99% to 5.2 million consumers. Viewing broadcast TV programmes also increased by 70%, to 3.5 million subscribers.

Not surprisingly, across the 5 countries surveyed, two out of every three people who viewed mobile video were smartphone owners.

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