How to Measure Online Video Success

Is your online video strategy working? Is your content truly engaging? Are you optimising your advertising placements? These are the kinds of questions that keep video creators and publishers up at night, but they needn’t—at least not if you’ve got the right analytics solutions in place, and know how to use them. This video from Streaming Media Europe 2010—featuring Brainient‘s Emi Gal, Ooyala‘s Jonathan Milne, and goviral‘s Nick Roveta, and moderated by Braintrust Digital’s Tim Siglin—offers insights into how to best answer those questions and more.

About Eric Schumacher-Rasmussen

I'm the editor of Streaming Media magazine and StreamingMedia.com, and programme director for Streaming Media Europe. I speak frequently at European events, including IBC, the Nordic Media Summit in Copenhagen, and the Streaming Video Summit in Munich.
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