A new report estimates that the digital TV market worldwide now stands at over 50% of TV households, despite real disparities between countries.
Looking ahead to 2016, the number of TV households worldwide will reach more than 1.5 billion, an increase of more than 9% in 5 years, according to the report from IDATE. The penetration of digital TV households worldwide will be 77% of TV households by 2016.
Cable will remain the main access mode for these households, but will gradually lose ground to satellite and IPTV which the report forecasts will account for 30% and 7% of TV households, respectively, by the end of 2016. Terrestrial TV will continue its decline despite the development of hybrid TV solutions, dropping to the number three access method by 2016 with approximately 26% of the global market.
The global TV industry’s revenue will come to €340.1 billion in 2012, estimates the report. Pay-TV revenue will grow an average of almost 3% annually between 2012 and 2016, and advertising revenue will see strong growth of more than 21% during the same period. The reports also forecasts that public financing and license fees will increase significantly during the period.