YouTube is extending its Original Channels lineup with a ‘new generation’ of channels from the UK, France and Germany. The company announced back in October 2011 that it was adding nearly 100 new original channels from established producers and media companies, with the first tranche of channels all coming from US content producers.
The UK channel lineup includes On Earth, featuring natural history content from BBC Worldwide, Jamie Oliver’s Food Channel (Jamie Oliver Ltd and FreshOne), and Truthloader, a citizen journalism channel from ITN Productions. French channels include celebrity news from Endemol’s It’s Big and extreme sport channel X-Treme Video. German channels include motoring, humour, fitness and entertainment.
YouTube’s top 25 original channels are now averaging over a million views each week, according to a blog post by Robert Kyncl, YouTube’s Global Head of Content.
The ways in which broadcasters and content producers are fostering deeper relationships with their online and broadcast audiences will be a major focus at Streaming Media Europe next week, with speakers including the BBC and Channel 4.