Most British TV viewers have tried using a second screen, according to new research revealed today by Red Bee Media.
86% of owners of smart devices polled said that they had used their phone, tablet or computer as a second screen while watching TV. This includes using the device for a range of activities including emailing, interacting with social media, browsing and shopping on the internet. 52% of respondents said that they had used their second screen to find out more about a specific TV programme. But just 1 in 5 survey respondents reported that they had tried a synchronous companion app.
Those that had tried using a companion app reacted positively to the experience: 78% of this group said that they thought that smart devices offered a better way to engage with their favourite TV shows compared to more traditional methods such as phone-ins or red button services.
More than 2000 UK-based smart device owners were polled in the survey.
Delivery and monetisation in a Multi-Screen World is the subject of a panel discussion at Streaming Media Europe next week, featuring Hewlett-Packard’s Dion Eusepi, Robert Gribnau from Octoshape, Helge Høibraaten of Vimond Media Solutions, Xstream’s Frank Thorup, and Sami Kanninen, Head of WebTV at Finland’s MTV Oy. More details here.