Cellular uplink technology has revolutionized live broadcasting and webcasting, allowing high-quality streams to be delivered from locations that were previously inaccessible or, at the very least, cost-prohibitive. LiveU’s Ronen Artman will talk about how cellular uplink has changed the game for sport coverage.
Tell us a little about you, your background and your current role.
I’m the Vice President of Marketing at LiveU. I previously served as Head of Product Management and Israel General Manager for kikin, a NYC startup that improves access to information through contextual search technology. Prior to that, I was with AOL as the Vice President of Products and Marketing, leading teams that handled the company’s global messaging strategy. I also spent several years as S.E.A Multimedia Vice President for Products, managing key multimedia sports projects for large scale organizations such as the International Olympic Committee and the NBA.
What will you be talking about at Streaming Forum? Why have you chosen this subject?
I will be talking about cellular uplink technology and sports coverage, discussing the value that cellular-based video transmission brings to both large sporting events and lesser-known sports.
I’ve chosen this subject because LiveU has an extensive portfolio of sporting customers, ranging from professional football, basketball teams, major sports channels and audio visual services companies to local college teams. Our global broadcasting customers, such as NBC and the BBC, also use our technology for major sporting events. LiveU’s portable live video-over-cellular devices have been used to transmit live video from events, such as the London 2012 Olympics, Super Bowl, NBA, Formula 1 racing and World Cup in South Africa and are also increasingly being used to provide live coverage of collegiate games and races, especially in the US.
Name some key challenges faced by your clients, and tell us how you are overcoming them?
The key challenge facing our clients (broadcasting and online media) is the need to create more and more unique content in order to enhance the fan experience.
By using LiveU portable devices that bond together multiple 3G, 4G LTE, and other data connections (e.g. WiFi, Ethernet), our customers now have the ability to quickly transmit live video from anywhere at lower costs than traditional uplink solutions, as well as transmit on the move or inside structures without line-of-sight or cabling restrictions. This has led to a variety of applications, such as sports news hits from the road, complete live press conferences, live interviews with players and never-before-possible live footage from inside locker rooms, golf courses, race tracks, and more.
Niche sports, which previously didn’t have the means to offer live broadcasts, also use LiveU systems to offer live coverage of regional competitions and races, such as downhill skiing and horse racing,
What do you see as major trends in streaming media?
There comes a time in every truly innovative technology sector when the question changes from whether to use the technology to how to deploy it? The London 2012 Olympics and US Presidential Election really marked this point for cellular-bonded uplink technology with multiple units being used on the ground by the world’s media. It’s even proven itself as an effective transmission technology in the most extreme weather conditions, such as Hurricane Sandy. With this development and the ever-increasing demand for live video, broadcasters and online media professionals are looking for new ways for delivering non-stop live video coverage to their viewers. Content is king – and live video plays a central role.
There are now increasingly more options available for live news and event coverage using different devices. This can range from reporters covering rolling news stories in remote locations via their smartphones to news teams transmitting live video back to the studio using portable uplink devices or sending footage via their laptop outside a major event. As the products operate within a single ecosystem (unified management system), control rooms will be able to manage multiple video feeds simply and effectively from units operating in different locations. With the increased range of devices, continued technology advancements, and the expected rapid rollout of 4G LTE networks, cellular uplink technology is set to have an even greater role going forward in international news and event coverage.
What do you enjoy the most about your job in this industry?
It’s exciting working for the company that invented cellular-based uplink technology. It’s a true game-changer for broadcasters and online media alike, offering a highly cost-effective, portable and flexible solution for live video transmission anywhere, anytime. We’re increasingly collaborating with leading satellite manufacturers as well, offering the best of both worlds for our joint customers.
It’s a very fast-paced technology with new solutions coming on the market all the time, such as our new Smart Grip device for smartphones, representing the next level in mobile newsgathering.
Ronen’s talk will be on Wednesday 19 June 2013 2:30 p.m. – 3:15 p.m: B204: A Sporting Chance: Cellular Uplink and Sports Coverage