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Corporate Communication Focus at Streaming Forum 2013

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Streaming Forum 2013, the new cutting-edge event by the team behind Streaming Media Europe,  will focus on the streaming media game-changers that will continue to drive our industry to new heights in the coming years, with a special
emphasis on key hot spots. Here we take a closer look at the Corporate Communication track.

It used to be that corporate video meant infrequent messages from the CEO or MD. No more. Successful corporations are now utilising online video as a crucial element of all of their communications efforts, whether one-to-many webcasts, video collaboration, marketing, branding, or chasing the elusive viral video success. Streaming Forum’s Corporate Communication track digs deep into all of these topics and more:

  • Case Study: Internal and External Video at Bayer Benelux
  • Case Studies: Droplet and AGCO–Successful Video Distribution and ROI
  • Successful Models for Webcasts and Webinars for Education and Training
  • Using Video to Strengthen Brand Identity and Corporate Culture
  • What Higher Education Can Teach the Enterprise
  • Case Study: Viral Video – Myth or Magic?

 

About Streaming Forum 2013

Bird imageA new, cutting edge Conference for innovators, practitioners and decision makers (18-19 June in London)

      • 30 panel sessions, how-to sessions and presentations in 3 tracks
      • Case studies and success stories from Bayer Benelux, BBC, Channel 4, Google, HBO Europe, London Olympics, Major League Baseball, Manchester City FC, NHS, Royal College of Surgeons, Topshop, UBS and more
      • Sponsor Showcase, Party, Networking, and Streaming Media’s European Readers’ Choice Awards!

Read more about Streaming  Forum here

Register here

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Meet our Streaming Forum Speaker: Simon Frusher

Simon Frusher TalkPoint smallSimon Frusher is a specialist in online video events – what this means and how to best ensure messaging is received and understood.  Here he talks about his panel session at Streaming Forum and his thoughts on the general trends in the industry.

 

Tell us a little about you, your background and your current role.

In 2010, I joined TalkPoint to run the EMEA operation in London, but I’ve been in the visual communication industry since 1989 and producing live webcasts for the last 16 years.

What will you be talking about at Streaming Forum? Why have you chosen this subject?

This year, I’m leading a great panel discussing corporate webcasting trends and how effective the medium is to an organisation’s culture and reputation. Since I’ve been in this business for over 20 years, I look forward to sharing my experiences and insight with the Streaming Media audience.

Name some key challenges faced by your clients, and tell us how you are overcoming them?

We have a wide-ranging client base across a number of sectors with different needs from locked-down security to taking a video feed from a CEO’s desktop. Our webcasting technology provides the ideal solution to suit our clients’ needs from fully-managed events through to self service options-the end game always being the same-quality and reliability.

What do you see as major trends in streaming media?  

Delivery to mobile devices and the move to self-service webcasting technology is definitely still on the rise, even though that’s been standard for TalkPoint for a few years now. More clients having a diversity of video acquisition end points is another major trend in streaming media.

What’s the do you enjoy the most about your job in this industry?

I enjoy providing the webcasting technology that enables our clients to reach audiences that they would have previously been unable to communicate with due to geographic location and the speed of delivering an impactful message.

 

Simon will be moderating the session  (Tuesday 18 June 2013 16.00-17.00). The rest of the panel consists of: 

Matthew Misik, Head of Audio Visual, The Royal College of Surgeons of England — UK
Peter Rugg, AV Consultant, UBS — UK
Nevil Bounds, Sales Director, Feltech — UK
Chris Lloyd, Technical Director, 27partners — UK
Kevin McLoughlin, Audio Visual Manager, One Wimpole Street, The Home of the Royal Society of Medicine and Chandos House – UK 

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Meet our Streaming Forum Speaker: Steffan Aquarone

Steffan Aquarone is a film producer and technology entrepreneur, and  co-founder of mobile money platform Droplet. Steff speaks internationally on innovation, entrepreneurship and digital marketing. Here he talks about what his presentation at this year’s Streaming Forum will include:

 

Tell us a little about you, your background and your current role. 

My background is as a film producer and more recently technology entrepreneur in my role as co-founder of mobile money platform Droplet.  Prior to graduation I co-founded a Top 50 UK corporate film production company and worked with accounts including John Lewis, Royal Bank of Scotland, Tesco, News Corporation, Vodafone, Land Rover and American Express on all aspects of their online video strategy.  Since then I’ve been working as a consultant in the online video sector in both creative and technology businesses.  I write Econsultancy’s annual Online Video Best Practice report, and write regularly on the future of video on the web.

What will you be talking about at Streaming Forum? Why have you chosen this subject?

The session is going to present two case studies (Droplet and AGCO) and describe in detail how they were successful. The rules for online video success are still being written and I always think case studies are the best way to understand what’s worked for others.  I’ve brought a start-up success story from Droplet, and invited my friend Lee Kemp from Vermillion Films to present a case study of a larger, global business.

Name some key challenges faced by your clients, and tell us how you are overcoming them?

One of the biggest problems is there are so many technologies and tactics to choose from.  Often suppliers invent language just to sell a product!  Taking things back to basics and thinking about what audiences will find useful, interesting or entertaining is rewarding challenge.  If you produce content people want to watch, you can wrangle the technology side to focus on how to find them.

What do you see as major trends in streaming media?  

For a start, I think the word ‘streaming’ has all but disappeared from the vocabulary of the brand marketers that are using online video to achieve return on investment.  Video is now part of content, and most brands have realised that good content is what travels furthest on the web and achieves the greatest results.  This year we’re seeing more brands invest in the idea of Brand Entertainment – where instead of broadcasters, it’s household names who are conjuring up the latest factual and entertainment content for online audiences.

What’s the do you enjoy the most about your job in this industry?

I get huge enjoyment working with talented creative people within brands.  Many organisations have almost everything they need in-house to make this sort of thing happen, they just need a bit of facilitation.

Steffan and Lee’s case study presentations will take place on Tuesday 18 June 2013 2:45 p.m. – 3:30 p.m.
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Meet our Streaming Forum Speaker: Simon Crofts

Simon CroftsWith Streaming Forum fast approaching—on 18-19 June at Park Plaza Victoria in London, we’ll be taking the opportunity to introduce you to some of our speakers here on the Streaming Media Europe blog. First up is Simon Crofts, Creative Director at ST16.

Tell us a little about you, your background and your current role.

I’ve worked on cross platform projects for an impressive list of B2B and B2C clients all over the world, including global change comms projects, TV/cinema commercials, promo films and viral/social media projects. I even had afternoon tea with Prince Edward before directing a project for him.

I started in corporate communications at EDS.

Over the last 12 years I have helped build one of the most successful production companies in the UK (Televisual Corporate Top 50 No. 23, 2013).

In my current role as Creative Director at ST16, I pride myself in developing strategy and creative that as well as achieving millions of views, goes beyond that. Understanding the audience and objectives, cleverly targeting and engaging them and then embedding key messages into the content, creating measurable ROI, like more web traffic or increased sales. The results I have achieved for clients shows that the approach works, with hugely successful, measurable returns on campaigns.

I’ve won a number of awards for my work, conceiving, writing and directing the Royal Television Society Award winning ‘Speed Dating’ (with over 16 millions views online) and IVCA/New York Festivals Gold winning ‘Steamed Up’ social media campaigns.

I am a Governor (and have guest lectured) at Staffordshire University and judge for the New York Film & Television Festival.

What will you be talking about at Streaming Media Europe? Why have you chosen this subject?

I will be talking about social/viral video—about how to mitigate the risk associated with the approach and achieve measurable results beyond views or ‘likes’. I will use the NHS Dentist campaign we worked on as a case study to demonstrate the process and incredible results to can achieve if you execute a campaign properly.

Name some key challenges faced by your clients, and tell us how you are overcoming them?

How do you make new, interesting and successful content? How do you make it stand out from the massive amount of video being added on an hourly basis?

Our research, creative process and seeding strategies generate ideas that work incredibly well with the target audience and spread very quickly. Making sure the client understands how important each of these stages are and not just going with their ‘great idea’ is the first step toward success.

What do you see as major trends in streaming media?  

It’s ever growing. Social video is still in its infancy. We will continue to strive for exciting and engaging content but the technology will continue to develop and offer us new ways to deliver that creative.

What do you enjoy the most about your job in this industry?

Every day is different. I’ve had the opportunity to work all over the world across most sectors, learning new things about hundreds of different types of business.

I love the fact that all our projects present new challenges… How do you make going to the dentist sexy? Can you use viral for internal communication? Can we save people’s lives with social video? Can you sell a product with viral? Those are the kind of questions we love to get asked.

Wednesday 19 June 2013 11.45am-12.30pm: B202: Case Study: Viral Video – Myth or Magic?

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