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Streaming Media Europe: Beyond Skateboarding Dogs

Two terrific keynotes this morning. First, Alec Hendry went into great detail about MTV UK & Ireland’s workflow, both from capture to distribution and among MTV offices in different territories —  much of the content is entered by MTV’s New York offices and then when it’s approved for European distribution, it becomes available to the MTV UK offices, pending any edits that have to be made because of rights considerations (sometimes the music on the U.S. shows isn’t approved for use in the UK). He also talked about how the MTV Overdrive player allows the network to achieve two of its core objectives: “It lets the user control MTV, but lets MTV control the content.” 

Dailymotion\'s Digby Lewis speaks to Streaming Media Europe attendees Friday morning.

Digby Lewis from Dailymotion talked about the company’s standing as the #2 video site in the world, just behind YouTube. “We don’t really view them as competitors, because they’re really in their own universe,” he said. Dailymotion’s strategy now is to focus not so much on user-generated content as on professional and semi-professional filmmakers and content producers. “It’s about more than just skateboarding dogs and copulating kangaroos,” he said. “That stuff might interest people for five minutes, but it’s not content that’s going to keep them engaged.” He also shared a statistic worth reflecting upon. “Video now is where the internet was a few years ago. 60% of users feel overwhelmed by all of the content, while 40% feel they’re able to cope.”

 

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Streaming Media Europe: “Cannibalisation Doesn’t Exist”

That was one of the messages from Claude London, director of digital media for the BBC Worldwide, in his opening keynote at Streaming Media Europe Thursday morning; and he showed statistics to support his claim that online delivery of television shows doesn’t decrease broadcast viewership. Streaming Media contributing editor Tim Siglin writes more about London’s talk as well as other sessions from the first day of the show here

We’ll have more reports later today — plus, we hope to bring you the closing session, “What the Future Holds for Online Video” live at 11 a.m. ET. Watch this space for a link.

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10 Downing Street Boosting Online Video Presence

Last week, the British Prime Minister’s Office launched Number10TV, a new video channel as part of its Number10.gov.uk website. They’re using Brightcove’s Flash player to deliver the clips; right now it’s mostly “feel-good” PR stuff from Gordon Brown’s office, but it sets the stage for the PM’s office to have a direct video line to citizens for more important announcements. 

Brightcove is just one of several internet TV platforms that will be represented at Streaming Media Europe in a session called, fittingly, “Comparing Internet TV Platforms.” In addition to Brightcove VP of International Partherships Raghav Gupta, Ooyala CEO Bismarck Lepe and BestTV Founder and VP of Business Development Oded Felled will debate and discuss what content owners should look for when selecting a platform to help them deliver their content. The session will be at 13:45 on Thursday, 16 October; to register, visit the Streaming Media Europe site, where the full programme will be announced next week.

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