The UK mobile video audience grew by 262% in the year to December 2012 to more than 11 million, according to a report just released by comScore. During the same period the audience for video viewing across all online platforms also grew by 8% to more than 37 million.
Not surprisingly, YouTube remains the top video destination, followed by Amazon and Facebook.
According to the report, the UK has the highest level of online engagement in Europe, with hours spent online increasing by 5% year on year and UK consumers each spending on average more than 37 hours online. Films and job search sites are the fastest growing content categories.
UK smartphone penetration stands at 64% but is increasing: 82% of phones acquired in December 2012 in the UK were smartphones, compared to 74% in December 2011. And more than 6 million Brits had both a smartphone and a tablet in December 2012. Looking at the five major European markets (Germany, UK, Italy, France, and Spain), the total mobile audience now numbers more than 240 million people, and smartphone penetration stands at 57%.
Other highlights include the finding that 15% of Europe’s 408 million internet users are in Russia where the internet audience grew 15% since December 2011, to more than 61 million.