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UK Mobile Video Audience Grows 262%

The UK mobile video audience grew by 262% in the year to December 2012 to more than 11 million, according to a report just released by comScore. During the same period the audience for video viewing across all online platforms also grew by 8%  to more than 37 million.

Not surprisingly, YouTube remains the top video destination, followed by Amazon and Facebook.

According to the report, the UK has the highest level of online engagement in Europe, with hours spent online increasing by 5% year on year and UK consumers each spending on average more than 37 hours online. Films and job search sites are the fastest growing content categories.

UK smartphone penetration stands at 64% but is increasing: 82% of phones acquired in December 2012 in the UK were smartphones, compared to 74% in December 2011. And more than 6 million Brits had both a smartphone and a tablet in December 2012. Looking at the five major European markets (Germany, UK, Italy, France, and Spain), the total mobile audience now numbers more than 240 million people, and smartphone penetration stands at 57%.

Other highlights include the finding that 15% of Europe’s 408 million internet users are in Russia where the internet audience grew 15% since December 2011, to more than 61 million.

 

 

 

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Streaming Media Europe – Chairman’s Highlights Part 2

Streaming Media Europe takes place next month in London. Programme Director Eric Schumacher-Rasmussen shares the second installment of what he’s looking forward to at this year’s conference.

If you take a look at the agenda for the conference, you’ll notice a positive shift from previous years’ events. While we’ll still offer our fair share of panel discussions, the feedback from attendees has indicated less interest in ‘blue-sky’ theorising and a desire for more practically-focussed presentations. Continue Reading →

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Disney: One Studio, Many Screens

Like most studios and media & entertainment companies, Disney is embracing the opportunities and rising to the challenges of getting its content to multiple screens and devices—PC, TV, set-top boxes, game consoles, and mobiles. Leading the charge for Disney is Myles MacBean, VP and general manager for Disney Online Europe Middle-East Africa, and he’ll be speaking on the topic next month in his keynote at Streaming Media Europe.

I had a chance to sit down with Myles for a video call using the ooVoo service, which offers free two-way video chat and premium options that allow for chats among up to six people. Myles and I talked about a wide range of topics, including:

  • The impact that Disney’s focus on youth audiences has on its multiple-screen strategy
  • The necessity of taking a holistic approach to the creation and delivery of multiple-screen content, and keeping multiple screens in mind from the beginning of the content creation process

Apologies for the slightly out-of-sync audio.

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    Streaming Media Europe Videos Now Available

    Videos from all of the breakout sessions at this year’s Streaming Media Europe are now available here. Unfortunately, we’re not able to present videos of the keynote sessions, but if you take a look at the player, you’ll see that all 18 sessions are now online for viewing; you can also embed links to individual session videos on your own sites if you wish. I’ll be highlighting and discussing individual session videos in future posts.

    Also, speaker presentations from the sessions and several of the pre-conference workshops are now available on the Streaming Media Europe programme page. If a particular presentation you’re looking for isn’t there, please let me know, and I’ll do my best to track it down.

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    Live From Streaming Media Europe Later Today

    Thanks to Stream UK and Global-MIX, we’ll be webcasting the closing session from Streaming Media Europe live from London at 16:15 GMT/4:15 p.m. EDT. The session, “What the Future Holds,” will feature Jake Ward from Broadview moderating and Mark Little from Ovum Research, and Dan Cryan from Screen Digest, two of the leading analysts of online video trends. 

    They’ll be looking at what we should expect over the next few years in terms of technological advances, business challenges and opportunities, and audience demographics. Click here for the Windows Media webcast at 16:15 GMT/4:15 p.m. EDT.

     

     

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    Streaming Media East Highlights and Recap

    Last week’s Streaming Media East show in New York was by far the biggest show since our parent company, Information Today, purchased the Streaming Media property in 2002 — more than 3,500 attendees, 65 exhibitors, and more than two dozen conference sessions. Especially heartening was the number of visitors from outside the U.S., which bodes well for our Europe show coming up in October in London.

    Not surprisingly, the hottest topics of discussion were high-definition video, user-generated video, and of course how to monetize any and all content. What stood out the most for me as I walked the floor and talked to attendees was just how many people were attending for the first time, coming in with a vague idea of what they were looking for and being blown away by the breadth and depth of the solutions being offered for delivering video online both to consumers and for enterprise communications. For a great example of just one of those “wow” moments, check out episode 16 of our Streaming Media podcasts, in which Jose Castillo and Tim Siglin speak with Steve Garfield about how he dazzled attendees by webcasting live from his mobile.

    Of course, that points to one of the big differences between our U.S. shows and Streaming Media Europe, and one of the big differences between the U.S. market and the markets in the UK and Europe: Mobile traction stateside is nowhere near what it is in the UK and Europe, and so the Streaming Media Europe show will feature more sessions devoted specifically to mobile video, as well as a special Mobile Video Pavilion in the exhibit.

    Clearly, though, awareness of and interest in online video solutions has reached critical mass, where we’re no longer simply preaching to the choir. Online video is accessible and affordable enough now that it’s finally appealing to potential users in every possible vertical and businesses of all types and sizes. This year’s Streaming Media Europe will be leaps and bounds beyond the last two years’, both in terms of size and scope.

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