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Streaming Forum 2013: Chairman’s Picks

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Eric Schumacher

Eric Schumacher, Programme Director, Streaming Forum
Editor, Streaming Media Magazine

 

The thing I like best about the Streaming Forum is that we’ve tagged each of our 30 sessions with one of eight “Focus Areas,” so attendees can easily identify the panels and presentations that are most relevant to them and their business.

But I have to admit that I’m especially excited about a few sessions in particular:

HBO Europe—A Broadcaster’s Guide to the TV Everywhere Universe

HBO GO has been one of the biggest success stories in the emerging OTT market, but that doesn’t mean that the deployment in Europe was an easy one. This session will offer great lessons for any organisation hoping to launch or expand its OTT offering in the European market.

The Future of the Fashion Show—The Live Streaming Social Networking Experience

2013 is shaping up to be the year that live webcasting really comes into its own, with interactivity and social network integration a crucial part of that success. In this case study, attendees will find out how Topshop, Google, and Streaming Tank put together a multi-platform, interactive live web event to create “the world’s most viewed catwalk.”

How to Choose a Cloud Encoder

Jan Ozer’s how-to sessions on encoding are always some of our best -attended, and this year we’ve got four of them. In this one, he’ll walk attendees through the pros and cons of choosing a cloud encoding service and present case studies of companies that have made the switch.

MPEG-DASH & HEVC: New Standards Enabling Ultra-High Quality Video Services

We’ve got three sessions relating to MPEG-DASH, but this one is especially exciting because it brings together engineers and researchers who’ve helped build and advance the standards, from bitmovin, Qualcomm, CISCO, Fraunhofer/HHI, and Orange.

Watching Sport Online: Better Than TV?

In a discussion featuring companies that have worked with major sport organisations including Manchester City FC and the Women’s Tennis Association, panellists will discuss and debate the important role of data and viewer interaction to create truly immersive fan experiences.

Successful Models for Webcasts and Webinars for Education and Training

There are plenty of technologies that make it easy to create webcasts and webinars—but simply having the right technology is only one piece of the puzzle. What’s interesting about this presentation is that it digs deeper into helping attendees learn what makes for successful online learning events in both academic and corporate environments.

Read our full programme here

Register for the conference here

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UK Mobile Video Audience Grows 262%

The UK mobile video audience grew by 262% in the year to December 2012 to more than 11 million, according to a report just released by comScore. During the same period the audience for video viewing across all online platforms also grew by 8%  to more than 37 million.

Not surprisingly, YouTube remains the top video destination, followed by Amazon and Facebook.

According to the report, the UK has the highest level of online engagement in Europe, with hours spent online increasing by 5% year on year and UK consumers each spending on average more than 37 hours online. Films and job search sites are the fastest growing content categories.

UK smartphone penetration stands at 64% but is increasing: 82% of phones acquired in December 2012 in the UK were smartphones, compared to 74% in December 2011. And more than 6 million Brits had both a smartphone and a tablet in December 2012. Looking at the five major European markets (Germany, UK, Italy, France, and Spain), the total mobile audience now numbers more than 240 million people, and smartphone penetration stands at 57%.

Other highlights include the finding that 15% of Europe’s 408 million internet users are in Russia where the internet audience grew 15% since December 2011, to more than 61 million.

 

 

 

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Film Release Windows Limit Digital Opportunity in Europe: Kroes

Rigid film release windows restrict flexibility, and make it harder for the sector to capture digital benefits, according to Neelie Kroes, Vice President of the European Commission. Kroes, who is responsible for the Digital Agenda for Europe, argues in a blog post that a one-size-fits all approach does not work for audiences, or for films. Different movie outlets, whether in the cinema, on TV, on DVD or online all have their own strengths and respond to different consumer needs.

“While some films might be better served by a first exclusive cinema release – like blockbusters with a big audience appeal”, she comments, “others may do better by going online earlier.” She goes on to say that the lower digital distribution costs “may especially suit low-budget, niche films.”

All parts of the film ecosystem should be able to experiment, she argues. However she also makes it clear that she does not wish to impose anything on the film industry. Her goal, she says, is to benefit everyone in the chain – filmmakers, cinemas and audiences – through encouraging the use of digital channels to the full.

According to Kroes, a more flexible approach would boost revenues, and bring European films to wider audience. And she poses a pointed question to underline her argument: “how many of the 915 European feature films made in 2011 did you see; and how many were you able to see?”

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Most British TV Viewers Use Second Screen

Most British TV viewers have tried using a second screen, according to new research revealed today by Red Bee Media.

86% of owners of smart devices polled said that they had used their phone, tablet or computer as a second screen while watching TV. This includes using the device for a range of activities including emailing, interacting with social media, browsing and shopping on the internet. 52% of respondents said that they had used their second screen to find out more about a specific TV programme. But just 1 in 5 survey respondents reported that they had tried a synchronous companion app.

Those that had tried using a companion app reacted positively to the experience: 78% of this group said that they thought that smart devices offered a better way to engage with their favourite TV shows compared to more traditional methods such as phone-ins or red button services.

More than 2000 UK-based smart device owners were polled in the survey.

Delivery and monetisation in a Multi-Screen World is the subject of a panel discussion at Streaming Media Europe next week, featuring Hewlett-Packard’s Dion Eusepi, Robert Gribnau from Octoshape, Helge Høibraaten of Vimond Media Solutions, Xstream’s Frank Thorup, and Sami Kanninen, Head of WebTV at Finland’s MTV Oy. More details here.

 

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Olympics drive record usage of BBC iPlayer

The London Olympics drove record usage of the BBC iPlayer catch-up service, according to the BBC, with 196 million requests during the month of August. Usage on mobile and tablet devices also broke records, contributing almost a fifth of total requests in the month.

The BBC’s data includes all scheduled TV channel output but excludes the 24 web-only sports streams produced for the Olympics.

Jane Weedon, Director of Business Development for BBC Future Media will be giving the opening keynote on Wednesday 17 October at Streaming Media Europe. To attend the keynote for free, register here.

 

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Live Webcasting for Corporate Events: TalkPoint’s Simon Frusher Shares his Thoughts

Simon Frusher, Director of EMEA Operations for TalkPoint has been producing live webcasts for over 15 years and will be moderating a session on live webcasting for corporate events at the upcoming Streaming Media Europe conference.

What will you be talking about at Streaming Media Europe? Why have you chosen this subject?

I started my career in event staging and have always been involved in face-to-face events. I think there are a range of possibilities of how webcasting can enhance the live event sector, so I’m excited to discuss the power of timely delivery and how it can enhance the impact of an event. Event companies and clients need to see what is now available in the marketplace.

Name some key challenges faced by your clients, and tell us how you are overcoming them?

We have a diverse client base, with some understanding the benefits of webcasting more than others! We approach clients in a consultative manner to make sure that a webcast is suited to their specific needs.

What do you see as major trends in streaming media?

Mobile delivery has definitely been on the rise, and this has been one of our standard offerings for more than two years.

What do you enjoy the most about your job in this industry?

It’s a pleasure to help companies enhance their communication and to enable people to participate in events where travel might have prohibited their involvement.

What is the best reason to attend Streaming Media Europe?

As an attendee, exhibitor and panellist, it’s always good to catch up with old friends, discuss current industry trends and to see the field growing from strength to strength each year. 

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Streaming Media Europe – Chairman’s Highlights Part 2

Streaming Media Europe takes place next month in London. Programme Director Eric Schumacher-Rasmussen shares the second installment of what he’s looking forward to at this year’s conference.

If you take a look at the agenda for the conference, you’ll notice a positive shift from previous years’ events. While we’ll still offer our fair share of panel discussions, the feedback from attendees has indicated less interest in ‘blue-sky’ theorising and a desire for more practically-focussed presentations. Continue Reading →

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Streaming Media Europe – Chairman’s Highlights Part 1

Streaming Media Europe takes place next month in London. Programme Director Eric Schumacher-Rasmussen tells us what he’s looking forward to at this year’s conference. Here’s the first installment.

I’m thrilled with the way this year’s programme came together. We’ve got two terrific keynotes, and a roster of top-notch panellists and presenters. Also, attendees have been asking for more ‘how-to” sessions, and we’ve delivered. I’m especially excited about these sessions in particular:

Streaming Media as an Essential Component to Broadcasting

As more viewers watch TV with mobile phone or tablet in hand, major broadcasters are finding ways to leverage online video as an important part of their overall engagement strategy. Kate Quilton from the UK’s Channel 4 will show how they’ve used streaming media as a companion to broadcast for major TV events across multiple platforms.

MPEG DASH: Opportunities and Impacts on Adaptive Streaming

As MPEG DASH emerges as an open, interoperable standard for adaptive streaming, it poses as many challenges as it does opportunities. We’ve got a great panel of speakers from Microsoft, Anevia, SyncTV, Interlake Media, and Ericsson ready to discuss and debate the impact MPEG DASH will have on online video’s future.

Streaming Media Europe 2012, 16-17 October (Preconference Workshops: 15 October), Olympia Conference Centre, London UK 

 

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Streaming Media Europe Programme Now Online

I say this every year, but I mean it more each time: This year’s Streaming Media Europe really is set to be the best ever, with great speakers and a brand-new venue. You can see the entire programme online–we’re still filling in a few speaker slots, but almost all of the panels and presentations are now slotted. The highlight sof the event are our keynotes; on Day 1 (18 October), we’ve got Ian Mecklenburgh from Virgin Media talking about “Streaming to the Connected Home,” while on Day 2 we feature YouTube Europe Engineering Director Oliver Heckmann offering a “Peek Inside YouTube

Continue Reading →

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How to Measure Online Video Success

Is your online video strategy working? Is your content truly engaging? Are you optimising your advertising placements? These are the kinds of questions that keep video creators and publishers up at night, but they needn’t—at least not if you’ve got the right analytics solutions in place, and know how to use them. This video from Streaming Media Europe 2010—featuring Brainient‘s Emi Gal, Ooyala‘s Jonathan Milne, and goviral‘s Nick Roveta, and moderated by Braintrust Digital’s Tim Siglin—offers insights into how to best answer those questions and more.

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