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Meet our Streaming Forum Speaker: Brendan Carney

Brendan Carney

Business Development Manager, YuMe

Tell us a little about you, your background and your current role. 

I joined YuMe in January 2013 to support business development on the publisher side. My role has been to educate publishers on the multi-device opportunity while adding to the company’s portfolio of premium inventory, focusing on mobile, tablets and connected TV. I’m a digital marketer at heart, starting my career at ValueClick and from there, holding publisher-centric roles at Specific Media and Microsoft, working with some of the world’s largest publishers to monetize their inventory through all digital channels.

What will you be talking about at Streaming Forum? Why have you chosen this subject?

I’ll be talking about whether screen size really matters when it comes to users engaging with video content. Does it really matter what device you’re on or is it the type of content that drives brand engagement the most? We have reached a significant milestone in web and mobile advertising, driven mainly by the consumers relentless acquisition of new devices. With the addition of tablets in the mix, the distinctions in behaviour between devices have blurred and new forces have come into play.

Name some key challenges faced by your clients, and tell us how you are overcoming them?

A key challenge for most publishers is how to effectively deliver video advertising across the multitude of devices. YuMe has developed a device agnostic video platform. Through our SDK we can ensure maximum fill rates of video inventory across all devices by returning the correct format, every time.

What do you see as major trends in streaming media?

The obvious one is the change in consumer behaviour concerning devices. With 3G/4G speeds increasing and data tariffs becoming cheaper, video content is being consumed more and more through mobile devices. The emergence of tablets is another interesting one and many publishers I speak to are already at a 50/50 split between traffic from PC and Mobile/Tablet devices.

What’s the do you enjoy the most about your job in this industry?

I love the fact that because technology develops so fast, there is always something to learn. The dynamics between publisher, technology and advertiser are becoming more and more complex, so it’s tough to predict which way the market will go but nice when you get it right!

 

Brendan’s session, Online Video Advertising: Does Size Matter?, takes place on Tuesday 18 June 13.45 – 14.30.

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Sport Focus at Streaming Forum 2013

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Streaming Forum 2013, the new cutting-edge event by the team behind Streaming Media Europe,  will focus on the streaming media game-changers that will continue to drive our industry to new heights in the coming years, with a special emphasis on key hot spots. Here we take a closer look at the sport track.

The title of one of the sessions in our Sport track says it all: “Watching Sport Online: Better Than TV?” Online sport video offers fans a unique opportunity to experience the games in ways not possible via traditional television, and new technologies are giving rightsholders unprecedented opportunities to deliver multi-platform, multi-media experiences in ways unheard of only a few years ago. The Sport track also includes the following sessions:

  • Online Video Advertising: Does Size Matter?
  • Case Study: Viral Video – Myth or Magic?
  • Watching Sport Online: Better Than TV?
  • A Sporting Chance: Cellular Uplink and Sports Coverage
  • Multiscreen Services for Live Sport

 

About Streaming Forum 2013

Bird imageA new, cutting edge Conference for innovators, practitioners and decision makers (18-19 June in London)

      • 30 panel sessions, how-to sessions and presentations in 3 tracks
      • Case studies and success stories from Bayer Benelux, BBC, Channel 4, Google, HBO Europe, London Olympics, Major League Baseball, Manchester City FC, NHS, Royal College of Surgeons, Topshop, UBS and more
      • Sponsor Showcase, Party, Networking, and Streaming Media’s European Readers’ Choice Awards!

Read more about Streaming  Forum here

Register here

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Meet our Streaming Forum Speaker: Ronen Artman

Ronen Artman, VP Marketing, LiveU web

Ronen Artman, VP Marketing, LiveU web

Cellular uplink technology has revolutionized live broadcasting and webcasting, allowing high-quality streams to be delivered from locations that were previously inaccessible or, at the very least, cost-prohibitive. LiveU’s Ronen Artman will talk about how cellular uplink has changed the game for sport coverage.

Tell us a little about you, your background and your current role.

I’m the Vice President of Marketing at LiveU.  I previously served as Head of Product Management and Israel General Manager for kikin, a NYC startup that improves access to information through contextual search technology. Prior to that, I was with AOL as the Vice President of Products and Marketing, leading teams that handled the company’s global messaging strategy. I also spent several years as S.E.A Multimedia Vice President for Products, managing key multimedia sports projects for large scale organizations such as the International Olympic Committee and the NBA.

What will you be talking about at Streaming Forum? Why have you chosen this subject?

I will be talking about cellular uplink technology and sports coverage, discussing the value that cellular-based video transmission brings to both large sporting events and lesser-known sports.

I’ve chosen this subject because LiveU has an extensive portfolio of sporting customers, ranging from professional football, basketball teams, major sports channels and audio visual services companies to local college teams. Our global broadcasting customers, such as NBC and the BBC, also use our technology for major sporting events. LiveU’s portable live video-over-cellular devices have been used to transmit live video from events, such as the London 2012 Olympics, Super Bowl, NBA, Formula 1 racing and World Cup in South Africa and are also increasingly being used to provide live coverage of collegiate games and races, especially in the US.

Name some key challenges faced by your clients, and tell us how you are overcoming them?

The key challenge facing our clients (broadcasting and online media) is the need to create more and more unique content in order to enhance the fan experience.

By using LiveU portable devices that bond together multiple 3G, 4G LTE, and other data connections (e.g. WiFi, Ethernet), our customers now have the ability to quickly transmit live video from anywhere at lower costs than traditional uplink solutions, as well as transmit on the move or inside structures without line-of-sight or cabling restrictions.  This has led to a variety of applications, such as sports news hits from the road, complete live press conferences, live interviews with players and never-before-possible live footage from inside locker rooms, golf courses, race tracks, and more.

Niche sports, which previously didn’t have the means to offer live broadcasts, also use LiveU systems to offer live coverage of regional competitions and races, such as downhill skiing and horse racing,

What do you see as major trends in streaming media?  

There comes a time in every truly innovative technology sector when the question changes from whether to use the technology to how to deploy it? The London 2012 Olympics and US Presidential Election really marked this point for cellular-bonded uplink technology with multiple units being used on the ground by the world’s media. It’s even proven itself as an effective transmission technology in the most extreme weather conditions, such as Hurricane Sandy. With this development and the ever-increasing demand for live video, broadcasters and online media professionals are looking for new ways for delivering non-stop live video coverage to their viewers. Content is king – and live video plays a central role.

There are now increasingly more options available for live news and event coverage using different devices. This can range from reporters covering rolling news stories in remote locations via their smartphones to news teams transmitting live video back to the studio using portable uplink devices or sending footage via their laptop outside a major event. As the products operate within a single ecosystem (unified management system), control rooms will be able to manage multiple video feeds simply and effectively from units operating in different locations. With the increased range of devices, continued technology advancements, and the expected rapid rollout of 4G LTE networks, cellular uplink technology is set to have an even greater role going forward in international news and event coverage.

 What do you enjoy the most about your job in this industry?

It’s exciting working for the company that invented cellular-based uplink technology.  It’s a true game-changer for broadcasters and online media alike, offering a highly cost-effective, portable and flexible solution for live video transmission anywhere, anytime.  We’re increasingly collaborating with leading satellite manufacturers as well, offering the best of both worlds for our joint customers.

It’s a very fast-paced technology with new solutions coming on the market all the time, such as our new Smart Grip device for smartphones, representing the next level in mobile newsgathering.

Ronen’s talk will be on Wednesday 19 June 2013 2:30 p.m. – 3:15 p.m:

 

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Meet our Streaming Forum Speaker: Duncan Burbidge

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Duncan Burbidge, CEO, Stream UK

Duncan Burbidge co-founded Stream UK in 2001 and has grown it into the UK’s largest independent streaming media company. Here he tells us a little bit about himself and what he will talk about at Streaming Forum 2013.

Tell us a little about you, your background and your current role.

I was one of two founders of StreamUK way back in 2001, before that I worked in Management Consultancy on projects like the collapse of ex-Soviet steel mining.  I’m married with four children, play chess and run for Highgate Harriers.

What will you be talking about at Streaming Forum? Why have you chosen this subject?

I’m discussing what it means to make online video preferred to traditional television.  Although the boundaries are already blurred, the question brings into focus how additional information should be presented to the user.

Name some key challenges faced by your clients, and tell us how you are overcoming them?

The proliferation of devices is the key challenge.  We have a policy to support 99.9% of all devices that view popular websites.  By tracking those and plotting results we are able to predict not only which devices we need to ready ourselves for, but which devices (and browsers) we can safely remove from our testing process.

What do you see as major trends in streaming media?  

The inclusion of visualised data within the player and the use of this data to index the video.  Everyone wants to efficiently view the video and the parts of that video that are most relevant to them, properly integrated data helps them do just that. 

What’s the do you enjoy the most about your job in this industry?

Working with some very smart people and being able to make decisions that give direction to the growth of our company.  We’re now nearly 50 people, debt-free, cash-flow funded and privately owned. I’m very proud of that.

Duncan will be moderating the session  which will take place Wednesday 19 June 2013 1.30-2.15pm. The panel also includes Simon Banoub, Marketing Director, Opta Sports, UK, Howard Kitto, Group Chief  Technology Officer, Perform Group, UK and Simon Nixon, Client Services Director, Aqueduct, UK.

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Meet our Streaming Forum Speaker: Simon Crofts

Simon CroftsWith Streaming Forum fast approaching—on 18-19 June at Park Plaza Victoria in London, we’ll be taking the opportunity to introduce you to some of our speakers here on the Streaming Media Europe blog. First up is Simon Crofts, Creative Director at ST16.

Tell us a little about you, your background and your current role.

I’ve worked on cross platform projects for an impressive list of B2B and B2C clients all over the world, including global change comms projects, TV/cinema commercials, promo films and viral/social media projects. I even had afternoon tea with Prince Edward before directing a project for him.

I started in corporate communications at EDS.

Over the last 12 years I have helped build one of the most successful production companies in the UK (Televisual Corporate Top 50 No. 23, 2013).

In my current role as Creative Director at ST16, I pride myself in developing strategy and creative that as well as achieving millions of views, goes beyond that. Understanding the audience and objectives, cleverly targeting and engaging them and then embedding key messages into the content, creating measurable ROI, like more web traffic or increased sales. The results I have achieved for clients shows that the approach works, with hugely successful, measurable returns on campaigns.

I’ve won a number of awards for my work, conceiving, writing and directing the Royal Television Society Award winning ‘Speed Dating’ (with over 16 millions views online) and IVCA/New York Festivals Gold winning ‘Steamed Up’ social media campaigns.

I am a Governor (and have guest lectured) at Staffordshire University and judge for the New York Film & Television Festival.

What will you be talking about at Streaming Media Europe? Why have you chosen this subject?

I will be talking about social/viral video—about how to mitigate the risk associated with the approach and achieve measurable results beyond views or ‘likes’. I will use the NHS Dentist campaign we worked on as a case study to demonstrate the process and incredible results to can achieve if you execute a campaign properly.

Name some key challenges faced by your clients, and tell us how you are overcoming them?

How do you make new, interesting and successful content? How do you make it stand out from the massive amount of video being added on an hourly basis?

Our research, creative process and seeding strategies generate ideas that work incredibly well with the target audience and spread very quickly. Making sure the client understands how important each of these stages are and not just going with their ‘great idea’ is the first step toward success.

What do you see as major trends in streaming media?  

It’s ever growing. Social video is still in its infancy. We will continue to strive for exciting and engaging content but the technology will continue to develop and offer us new ways to deliver that creative.

What do you enjoy the most about your job in this industry?

Every day is different. I’ve had the opportunity to work all over the world across most sectors, learning new things about hundreds of different types of business.

I love the fact that all our projects present new challenges… How do you make going to the dentist sexy? Can you use viral for internal communication? Can we save people’s lives with social video? Can you sell a product with viral? Those are the kind of questions we love to get asked.

Wednesday 19 June 2013 11.45am-12.30pm: B202: Case Study: Viral Video – Myth or Magic?

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