There’s no longer any doubt that corporates must embrace streaming video as a core piece of their communications plan. But just because everyone is doing it doesn’t mean that marketers and communications directors no longer need to prove ROI. This video, from a panel called “Why Are We Doing This? Developing an ROI Model for Corporate Streaming Communications” at Streaming Media Europe 2009, breaks down some of the ways companies can measure the success of their streaming media activities and use aspects of social media to expand the reach of their communications.

Speakers:

• Jake Ward, Director, Broadview
• Louise Farrow, Head of Marketing Promotions, Corporate Marketing, ACCA
• Niall O’Malley, Group Account Director, immediate future