Tag Archives | Brightcove

Where is Video Monetisation Headed?

At this year’s Streaming Media Europe in London I moderated a panel that explored the future of monetisation. What struck me as both funny and scary was that publishers are still struggling with the same questions and challenges they have been for nearly a decade; for instance, it’s been accepted wisdom for years that simply repurposing television spots for online use isn’t the most effective way to advertise, but yet everyone is still doing it. Thankfully, our panelists—Chris Gorell Barnes from Adjust Your Set, Adam Gerber from Quantcast, Chris Johnston from Brightcove, and Colleen Kearney from Turner Broadcasting Europe—offered real insights into ways publishers might shake off the chains of convention and find new ways to use video as a way to generate revenue. (Hint: The video itself is rarely going to be the thing that people will pay for.)

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29 May News Roundup: Brightcove, Datmedia, Harmonic, Microsoft, Ooyala

This week’s developments in online video:

Brightcove announced it had been selected by La Vanguardia to publish the newspaper’s online video. La Vanguardia is the largest newspaper in Barcelona, and this marks another big move by Brightcove in their on-going European expansion.

Datmedia is making a major push with its Datpresenter online video platform (which Streaming Media reviewed here), but they’ve also introduced a very neat new enhanced podcasting tool. You can learn more about it by listening to this podcast, which we recorded with Datmedia’s Jay Pritchard at Streaming Media East in New York earlier this month.

Harmonic Inc. announced at the ANGA Cable show in Cologne that its Direct-2-Edge (D2E) solution had been deployed by South Korea’s SK Broadband, for what it called the “largest commercial IPTV launch to date.”

• France Télévisions is partnering with Microsoft, Inlet, and Level 3 to present the French International tennis tournament, held at Roland Garros, live in HD using Microsoft’s IIS7 Smooth Streaming.

• Ooyala officially announced its new “Swift” player; we broke the news last week in another Streaming Media podcast.

Check out Streaming Media Global each day for breaking news and industry announcements.

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Times Online and Sky News Announce New Video Project, Will Use Brightcove

Sorry for the radio silence; been out for a couple weeks after having carpal tunnel surgery. Dan Rayburn noted some interesting news today over on his Business of Video blog: 

This morning, Sky News and Times Online announced they are teaming up to develop video content to be shared between the Times online and Skynews.com websites. Starting today, Times Online articles will include daily co-produced and co-branded videos. Sky News says the new co-produced videos will focus on two areas: business and home and foreign news. With Sky’s expertise in video production and the Times editorial staff, it is a smart use of both company’s resources.

For the new video service, I have confirmed that they will be using the Brightcove 3 platform. This is another big customer win by Brightcove who last month also won a large deal with AOL. For Brightove, they continue to lock up the UK market for online news sites with the Guardian and Telegraph already using their system and now the Times online, which does 20 million monthly unique viewers.

With so many new customer wins being announced by Brightcove, the company should see some very good revenue growth next year. And while some want to predict that Brightove will not be profitable by mid 2009, like CEO Jeremy Allaire said they would be, I’m willing to bet that Brightcove can be profitable in the next 6-8 months

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10 Downing Street Boosting Online Video Presence

Last week, the British Prime Minister’s Office launched Number10TV, a new video channel as part of its Number10.gov.uk website. They’re using Brightcove’s Flash player to deliver the clips; right now it’s mostly “feel-good” PR stuff from Gordon Brown’s office, but it sets the stage for the PM’s office to have a direct video line to citizens for more important announcements. 

Brightcove is just one of several internet TV platforms that will be represented at Streaming Media Europe in a session called, fittingly, “Comparing Internet TV Platforms.” In addition to Brightcove VP of International Partherships Raghav Gupta, Ooyala CEO Bismarck Lepe and BestTV Founder and VP of Business Development Oded Felled will debate and discuss what content owners should look for when selecting a platform to help them deliver their content. The session will be at 13:45 on Thursday, 16 October; to register, visit the Streaming Media Europe site, where the full programme will be announced next week.

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