Tag Archives | IPTV

Western Europe Still Largest Broadband Market; IPTV Grows in Eastern Europe

Today the Broadband Forum announced its latest broadband and IPTV statistics, with data prepared by Point Topic. No real surprises—global broadband grew by 16.6 million subscribers in 1Q 2009, while IPTV subscription worldwide is now nearing 24 million, with most of the growth in Eastern Europe and North America. The IPTV growth in Eastern Europe is down to significant pushes in Poland, Czech Republic, Slovenia, and Russia. Clearly, while OTT video is giving IPTV a run for its money, it’s still a very competitive space

Here’s the data:

Regional broadband growth chart

Region

2008Q1

2008Q4

2009Q1

Total

Growth

Total

Growth

Total

Qtr Growth

Q108-Q109 Growth

Western Europe

97,573,673

4.11%

105,304,090

3.05%

108,074,172

2.63%

10.76%

South and East Asia

78,565,614

7.17%

93,397,395

3.55%

99,027,699

6.03%

26.04%

North America

81,441,788

3.62%

90,018,369

4.05%

93,502,047

3.87%

14.81%

Asia-Pacific

59,139,527

2.32%

63,237,665

2.09%

64,388,702

1.82%

8.88%

Latin America

20,528,000

8.27%

26,228,985

7.81%

27,952,833

6.57%

36.17%

Eastern Europe

18,158,103

10.06%

22,328,286

7.90%

23,613,159

5.75%

30.04%

Middle East and Africa

10,314,972

8.94%

12,076,810

5.71%

12,608,289

4.40%

22.23%

Other

18,509

17.02%

27,635

5.46%

28,500

3.13%

53.98%

Top 10 broadband countries

Country

2008Q1

2009Q1

China

71,034,820

88,088,000

USA

72,581,920

83,968,547

Japan

28,836,100

30,631,900

Germany

21,077,450

24,144,350

France

16,186,996

18,009,500

UK

16,318,300

17,661,100

South Korea

14,970,775

15,709,771

Italy

11,300,077

12,447,533

Brazil

7,949,000

10,065,200

Canada

8,859,868

9,533,500

Global Total

269,115,306

310,259,401

Region

2008Q1

2008Q4

2009Q1

Total

Total

Total

Quarterly Growth

Yearly Growth

Latin America

11,183

21,495

23,467

9.17%

109.85%

Eastern Europe

553,394

955,234

1,158,673

21.30%

109.38%

North America

2,283,601

3,830,507

4,435,102

15.78%

94.22%

South and East Asia

2,086,000

3,618,000

3,990,000

10.28%

91.28%

Western Europe

7,799,449

10,367,586

11,375,200

9.72%

45.85%

Asia-Pacific

2,619,035

3,058,182

3,005,015

-1.74%

14.74%

Middle East and Africa

10,000

10,000

10,000

0.00%

0.00%

.

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IPTV World Forum: challenges and innovation

At IPTV World Forum in London last week, busy conference sessions and a bustling exhibit hall seemed to belie the gloom and doom stalking the economy as a whole.

Reinforcing this impression, IPTV subscribers in Western Europe topped 10 million at the end of 2008, up 45% on the previous year, according to new figures from the Broadband Forum announced on the first day of the event. France was the largest IPTV market in Western Europe, accounting for over half of the region’s subscribers.  Globally, there were more than 21 million subscribers to IPTV services at the end of 2008, up 63% on the previous year.

That said, conference speakers foresaw challenges ahead for the IPTV sector clustering around three focal points: the consumption habits and expectations of digital natives, the impact of web TV, and mobile.

Myles MacBean, Disney Online’s Vice President for EMEA, noted that connected interactive media are now the primary part of kids’ entertainment experience, and emphasised the importance of the “cross-platform, cross-media, cross-business model” world with Disney content available on mobile, console, PC, and set top box – “it’s one platform now”, he commented.

Many speakers emphasised the rapid evolution of mobile: “it’s not about downloading, it’s about connecting” according to MacBean. ESPN’s Robin Ashton highlighted ESPN’s focus on mobile video, and pointed out that in India and China most people’s experience of the web is, in fact, mobile.

Richard Gale, Playboy TV’s Director of Marketing & Sales, commented that he didn’t see much IPTV innovation across Europe, where most activity seemed to be around catch-up and freeview services. “I think the innovation will come from the web TV guys who are waiting for the Ethernet cable to plug into the back of the TV”, he commented. Scale and standards are vital, according to Gale – content owners don’t want to have to develop an application 50 times for 50 different IPTV platforms: “I won’t bother; I’ll build it for the web”.

For the future of TV we should look to Japan, according to Harmonic’s David Price, who wondered if the TV will go the way of the fixed line telephone. “A whole generation has grown up using their laptop as their TV”. In Japan, all TV sets now come equipped with at least one Ethernet port, which led him to ask how long the days of the set top box will continue.

There were of course success stories to share. Michael Comish, CEO of streamed film and TV site Blinkbox emphasised that success was dependent on offering things that are different to broadcast TV: “for us, it’s about being at the front end of the long tail.” Founded in 2006, Blinkbox had 580,000 unique UK visitors in January 2009, putting it just below Channel 4’s on demand service 4OD in popularity.

Danish cable operator YouSee shared an insider’s view of their subscription-based web TV service, launched last year, which features 17 of the most popular Danish TV channels and is available on subscription to all Danish households. The service is designed to create new revenue streams from the non-cabled part of Denmark, and to create a PC-based multi-room solution for subscribers.

As Disney’s MacBean puts it, “It’s a new ecosystem that’s in complete flux”.

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