Tag Archives | live streaming

Live Event Webcasting Focus at Streaming Forum 2013

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Streaming Forum 2013, the new cutting-edge event by the team behind Streaming Media Europe, will focus on the streaming media game-changers that will continue to drive our industry to new heights in the coming years, with a special emphasis on key hot spots. Here we take a closer look at the Live Event Webcasting track.

Once the realm of big broadcasters and producers, live event webcasts are now a crucial component of every vertical that uses online video—media & entertainment, corporate communications, education, and sport. Via case studies, panel discussions, and presentations, the Live Event Webcasting track at Streaming Forum offers a comprehensive look at the wide array of challenges and opportunities that face all webcasts, including interactivity, social media integration, brand identity, and signal acquisition:

  •  Viewer Interaction for Live Event Webcasting
  • Case Study: The Future of the Fashion Show – The Live Streaming Social Networking Experience
  • Successful Models for Webcasts and Webinars for Education and Training
  • Using Video to Strengthen Brand Identity and Corporate Culture
  • Learn the latest in corporate video technology and strategy, as well as gain insights into webcasting trends and best practices.
  • A Sporting Chance: Cellular Uplink and Sports Coverage

Read more about our Live Event Webcasting track here

 

About Streaming Forum 2013

Bird imageA new, cutting edge Conference for innovators, practitioners and decision makers (18-19 June in London)

      • 30 panel sessions, how-to sessions and presentations in 3 tracks
      • Case studies and success stories from Bayer Benelux, BBC, Channel 4, Google, HBO Europe, London Olympics, Major League Baseball, Manchester City FC, NHS, Royal College of Surgeons, Topshop, UBS and more
      • Sponsor Showcase, Party, Networking, and Streaming Media’s European Readers’ Choice Awards!

Read more about Streaming  Forum here

Register here

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Meet our Streaming Forum Speaker: Chris Dabbs

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Chris Dabbs, Group Account Director, Streaming Tank, UK

Chris Dabbs is the Chief Executive Office and Global Operations Director of the leading Live and On-Demand video streaming company Streaming Tank.  He was also voted as one of the world’s 10 most influential people in Streaming by Streaming Media Magazine. Here he talks a little bit about himself and his case study presentation at Streaming Forum 2013.

Tell us a little about you, your background and your current role. 

In 2003, I founded Creative Tank, a full service digital agency for agencies, along with my business partner, James Wilkinson.  In 2005, live streaming became a major new innovation within the agency, so Streaming Tank was formed as an offshoot.

Then in 2006, after several major live streaming successes, including The Who World Tour (featured on the front cover of Streaming Media Magazine in November 2006), live streaming became the main offering of the agency.

Streaming Tank and Creative Tank then flipped, with Streaming Tank becoming the major agency. Since then, Streaming Tank has been the driving force on some of the most challenging and interesting live streams ever undertaken. It is now a major partner with YouTube Live, Google+, Yahoo and Twitter, to name just a few.  It is also the streaming agency of choice with the majority of major agencies around the world, and the streaming company behind a large number of sectors, including music, fashion, and sport.

Its focus has always been on delivering what the client wants, not what technology is available.  The global player in creative live streaming.

What will you be talking about at Streaming Forum? Why have you chosen this subject? 

I’ll discuss how Top Shop teamed up with Streaming Tank, Google, Facebook, and Twitter to deliver a unique event, streamed to millions of new users. This will include how the pre-event promotion created a fan base, how the event happened—including the technologies that were deployed—and the results of the promotion.

Name some key challenges faced by your clients, and tell us how you are overcoming them? 

Reaching a viewer base in a crowded market is difficult, but social media is coming to the rescue.  The tools are available; the trick is how to use them correctly to build communities around an event and fix on trending.  This not only improves viewing figures but also brand retention.

What do you see as major trends in streaming media?  

Streaming to all platforms is now becoming easier, and the raise in financing of content is growing.  For example, last year 34% of WPP companies’ revenue was in  digital, with 30% of the media industry now investing in digital with a focus on streaming. However the largest move will be mobile, with a massive 4 billion views per month and tablets overtaking PC sales.

We’re also seeing general broadcast content is making a huge move.  Smart TV’s will soon be replaced by dumb TVs, as web-based televisions deliver content from multiple sources. This will enable a large range of content to be delivered to users, but as always, content is king.  The technology does not matter but the content does, and it is that content that users will interact with.

This is all linking with social media and second screening.  With 80% of tweets about what is currently happening live, this reflects directly over to streaming.  A 4% increase in tweets leads to a 1% increase in media ratings.

Increased opportunities for using streaming with social networks will enable brands and events to have a conversation with their audience and have their audience have a conversation with them.

Finally, the streaming business is not about what device people use—that is just the size of the screen.  Users want their content to be transferable to whatever device is appropriate for them at that time.

What’s the do you enjoy the most about your job in this industry?

Life is always fun, a challenge is better!

Chris’s case study presentation, The Future of  the Fashion Show – The  Live Streaming Social  Networking Experience, will be on Tuesday 18 June at 11.45 – 12.30.

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Vote Today In The Streaming Media European Readers’ Choice Awards

smerc_091Voting opens today for the inaugural Streaming Media European Readers’ Choice Awards, the only awards program in the online media industry that lets end users have their say about which products and services are their favourites.

Over the past few weeks, we’ve received a deluge of nominations, and from that list we’ve narrowed it down to a total of more than 125 nominees in 12 categories:

Transcoding Solution—Hardware, software, or cloud-based solution for encoding and transcoding content

Online Video Platform—SaaS platforms that enable customizable publication, syndication, distribution, and monetisation of video on the web

UGC Platform—User-generated content sites and services

TV over IP Solution—Set-top box, over-the-top, and “catch-up” solutions for delivering television content online

Reporting, Analytics—Services that offer metrics that, among other things, help content publishers better understand who’s watching, when they’re watching, where they’re watching, and for how long

Streaming Services Provider—Provider of end-to-end streaming services, from capture and encoding to delivery and distribution

Video Advert Platform—Technologies and services that allow for targeted ad insertion into online video content

Webcast Platform—Hardware, software, and SaaS solutions for delivering live web events

Delivery Network—Edge or peer-to-peer content delivery providers

Music & Audio Delivery Solution—Music download services, internet radio, and music sharing

Best Live Webcast of 2009—Most impressive and successful live web event

Best Streaming Innovation of 2009—The “catch-all” category, for simply the coolest, most innovative streaming product, service, or event of the year.

Click here to see the nominees in each category and register to vote. Don’t see your favourite listed? Please contact with the company name, product name, and address, as well as a brief explanation of why you feel it deserves a place among the nominees.

You will be able to vote for one nominee in each category, with the voting open until 21 August. We’ll publish the finalists—the top 3 vote-getters in each category—on 7 September, and then announce the winner in each category at Streaming Media Europe on 15 October, as well as on the website and in the Winter European edition of Streaming Media magazine.

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Flash Media Server Session to Kick Off Pre-Conference Workshops

Streaming Media Europe 2008 doesn’t officially open until 16 October, but on 15 October we’ll have five in-depth workshops. The first is “Delivering Content With Adobe Flash Media Server,” a three-hour workshop that will be presented by Steve Allison, who’s a technical evangelist for Adobe’s Dynamic Media Group covering the EMEA region. Steve’s background includes content management, protals, ecommerce and financial service technologies, so he brings not only knowledge of FMS but also a breadth of perspective that will help him present that information in a variety of real-world application contexts. The workshop will cover integrated live video streams, delivery to mobile devices, encrypted streaming, and new logging/measurement tools. For a full description, see our preliminary programme (pdf version here).

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