Tag Archives | market research

Cisco Predicts Video Will Make Up 91% of all Internet Traffic by 2014

Today Cisco Systems released its annual Visual Networking Index (VNI), and the results are intriguing if not exactly surprising. By the end of this year, Cisco predicts that video will exceed P2P as the top traffic contributor, making it the first year that P2P has not been the leading traffic type. The company also says that by 2014 all forms of video—TV, VoD, Internet video, and P2P—will comprise more than 91% of all internet traffic. That doesn’t mean that 91% of all internet traffic will involve video, of course, and the company notes that popular activities like VoIP are relatively light in bandwidth consumption. It’s also worth noting that the report doesn’t distinguish between uploading and downloading of video; we can only assume the 91% includes uploading, downloading, streaming, progressive download, and file sharing.

And of that video traffic in 2014, Cisco expects 42% of it to be made up of 3D and HD content, though notably the report doesn’t offer a definition of HD video, so we don’t know if it’s 1080p, 720p, or both (or a more nebulous definition.

See the graph below for a breakdown of 12 categories of internet traffic.


Cisco breakdown of 12 categories of internet traffic

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Keynote Speaker Announcement #3: Volker Glaeser, Vodafone

Have a look at these big numbers… US market research and consultancy firm, MultiMedia Intelligence, released a report yesterday estimating that global mobile video revenue will exceed $3.5 billion this year and $15 billion by 2012 (which includes direct pay and advertising streams). The Mobile TV and Video: Premium Content and Advertising Elevate the Phone Away From Just Voice report also highlights that:

  • Mobile TV ARPUs are much higher in North America and Europe than Asia due to the lack of free-to-air alternatives
  • Total Mobile TV and Video advertising revenue, including “Call to Action” advertising, will exceed $1 billion by 2012
  • With the combination of a large wireless subscriber base and free-to-air alternatives, Asia has the vast majority of mobile TV subscribers. By 2012, Asia will have two thirds of all mobile TV subscribers

source: MultiMedia Intelligence

Pretty amazing, isn’t it? While we leave the predictions and actual figures to the experts, here at Streaming Media Europe we have no doubt that mobile is a massive platform for streaming media, which is why we’re especially pleased to announce that our third keynote speaker is Mr Volker Glaeser, Director Internet Services & Global Head of Online at Vodafone.

Based in Munich, Volker is responsible for building Vodafone’s eCommerce platform, distributing the company’s products via the Internet, and creating transaction-based online partnerships. He oversees the “Vodafone live!” content business including music, advertising and digital innovation initiatives like MobileTV and IPTV. In January 2007, he was appointed Global Online Program Head to lead the development of eCommerce, globally. In July, Volker was appointed to the Global Online Board. In March 2008, he became a member of the Global R&D Board.

Volker GlaeserPrior to this executive role at Vodafone, Volker has held several leadership and management positions at pre-eminent technology companies, including Yahoo! Europe, Germany’s pay station Premiere, MSN, and Infoseek. Additionally, Volker is owner of Constream Ltd., a private equity company specializing in Internet and health businesses.

And since I’ve had the pleasure to work with Volker in the past, I’d like to also add that he’s an infectiously energetic and strategically operational (really!) individual. It’s such a pleasure to work with him again and I hope you’re as excited as I am that he’ll be sharing his thoughts with all of us at the show. As always, if you have any questions for Volker in advance, just let us know and we’ll pass them along!

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27 Million People Watched More Than 3.5 Billion Videos Online in the U.K. in March 2008: comScore

I’m quite a bit late in picking this up and taking notice of this, but in case you might have missed it too, comScore released a report last week that cites 27.4 million UK internet users viewed 3.5 billion videos online in the month of March 2008.  Of those totals, Google Sites (i.e., YouTube which accounts for 99% of Google’s video traffic) had 48% market share, with second place BBC sites far behind with only 1.2% market share.

What surprised me was that there was such a gap between YouTube and BBC sites (and of course any of the others) — This will be worth asking Claude London about at our event in October, as well as some of the other keynote speakers, including Dailymotion (oops, did I say that out loud?) which only grabbed 0.4% of the UK audience according to comScore figures.

Other notable findings in the report:

  • 81.2% of the total UK internet audience viewed online video
  • The combined UK online video viewing audience watched a total of 172 million hours of video content
  • 20.5 million viewers watched nearly 1.7 billion videos on YouTube.com (47.3 videos per user)
  • The average online video duration was 3 minutes

And of course with yesterday’s news that Kangaroo’s release could be delayed up to 6 months because of competitive review (coverage everywhere, but our media partner paidContent:UK has a nice summary here), this gives YouTube — or some of the even smaller players — even more time to grab more market share.

Tell us, from which sites and services do you consume your online (or mobile) video?

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