Have a look at these big numbers… US market research and consultancy firm, MultiMedia Intelligence, released a report yesterday estimating that global mobile video revenue will exceed $3.5 billion this year and $15 billion by 2012 (which includes direct pay and advertising streams). The Mobile TV and Video: Premium Content and Advertising Elevate the Phone Away From Just Voice report also highlights that:
- Mobile TV ARPUs are much higher in North America and Europe than Asia due to the lack of free-to-air alternatives
- Total Mobile TV and Video advertising revenue, including “Call to Action” advertising, will exceed $1 billion by 2012
- With the combination of a large wireless subscriber base and free-to-air alternatives, Asia has the vast majority of mobile TV subscribers. By 2012, Asia will have two thirds of all mobile TV subscribers
Pretty amazing, isn’t it? While we leave the predictions and actual figures to the experts, here at Streaming Media Europe we have no doubt that mobile is a massive platform for streaming media, which is why we’re especially pleased to announce that our third keynote speaker is Mr Volker Glaeser, Director Internet Services & Global Head of Online at Vodafone.
Based in Munich, Volker is responsible for building Vodafone’s eCommerce platform, distributing the company’s products via the Internet, and creating transaction-based online partnerships. He oversees the “Vodafone live!” content business including music, advertising and digital innovation initiatives like MobileTV and IPTV. In January 2007, he was appointed Global Online Program Head to lead the development of eCommerce, globally. In July, Volker was appointed to the Global Online Board. In March 2008, he became a member of the Global R&D Board.
Prior to this executive role at Vodafone, Volker has held several leadership and management positions at pre-eminent technology companies, including Yahoo! Europe, Germany’s pay station Premiere, MSN, and Infoseek. Additionally, Volker is owner of Constream Ltd., a private equity company specializing in Internet and health businesses.
And since I’ve had the pleasure to work with Volker in the past, I’d like to also add that he’s an infectiously energetic and strategically operational (really!) individual. It’s such a pleasure to work with him again and I hope you’re as excited as I am that he’ll be sharing his thoughts with all of us at the show. As always, if you have any questions for Volker in advance, just let us know and we’ll pass them along!