Simon Frusher is a specialist in online video events – what this means and how to best ensure messaging is received and understood. Here he talks about his panel session at Streaming Forum and his thoughts on the general trends in the industry.
Tell us a little about you, your background and your current role.
In 2010, I joined TalkPoint to run the EMEA operation in London, but I’ve been in the visual communication industry since 1989 and producing live webcasts for the last 16 years.
What will you be talking about at Streaming Forum? Why have you chosen this subject?
This year, I’m leading a great panel discussing corporate webcasting trends and how effective the medium is to an organisation’s culture and reputation. Since I’ve been in this business for over 20 years, I look forward to sharing my experiences and insight with the Streaming Media audience.
Name some key challenges faced by your clients, and tell us how you are overcoming them?
We have a wide-ranging client base across a number of sectors with different needs from locked-down security to taking a video feed from a CEO’s desktop. Our webcasting technology provides the ideal solution to suit our clients’ needs from fully-managed events through to self service options-the end game always being the same-quality and reliability.
What do you see as major trends in streaming media?
Delivery to mobile devices and the move to self-service webcasting technology is definitely still on the rise, even though that’s been standard for TalkPoint for a few years now. More clients having a diversity of video acquisition end points is another major trend in streaming media.
What’s the do you enjoy the most about your job in this industry?
I enjoy providing the webcasting technology that enables our clients to reach audiences that they would have previously been unable to communicate with due to geographic location and the speed of delivering an impactful message.
Simon will be moderating the session Using Video to Strengthen Brand Identity and Corporate Culture (Tuesday 18 June 2013 16.00-17.00). The rest of the panel consists of:
Matthew Misik, Head of Audio Visual, The Royal College of Surgeons of England — UK
Peter Rugg, AV Consultant, UBS — UK
Nevil Bounds, Sales Director, Feltech — UK
Chris Lloyd, Technical Director, 27partners — UK
Kevin McLoughlin, Audio Visual Manager, One Wimpole Street, The Home of the Royal Society of Medicine and Chandos House – UK